Creativity Is Intelligence Having Fun

Georges van Hoegaerden
Georges van Hoegaerden
Founder, Author, and Managing Director of methodEVA.

There is a lot of debate about whether Albert Einstein said this. Regardless of who said it, I agree. Not the creativity for creativity’s sake, but the creativity to describe or depict a higher normalization of nature’s truth, of which man’s truth is a “poor” and infinitely imperfect derivative.

For over 30 years, I have been taking pictures. As an award-winning hobby photographer and a former CEO of a digital photo editing company, I see things beyond having run and ignited exits for some Silicon Valley startup companies.

I value great photography not by its technical insight or camera use but by the ability to make an audience see what the photographer does. Even in its best form, the camera represents a suboptimal version of what your eyes and brain captured. The quest of photography is to make the image reflect what your brain witnessed.

Finding groundbreaking innovations and identifying outliers rely on the ability to see the forest through the trees. Photography, the skill of finding the proper congruence of the depth of field, exposure, white balance, color, and focus, has a lot in common with the pursuit of outlier innovation.

Since I live on a beautiful island and walk the beach every day before sunrise, I post and, by popular demand from an audience of 100,000 people, now sell my pictures at

I trust my intelligence is reflected in the creativity I deploy, and I hope you enjoy the journey of describing nature’s truth as much as I do.

The sign of an intelligent nation is its willingness and ability to reinvent itself, upstream. Let’s inspire the world with new rigors of excellence we first and successfully apply to ourselves.

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