Apple Lacks A Leader

Georges van Hoegaerden
Georges van Hoegaerden
Founder, Author, and Managing Director of methodEVA.

This week’s Apple event was truly pathetic, as even USA Today was able to point out. Please read the article that saved me from writing one. It is full of nuggets of mind-numbing downstream suboptimization sold as groundbreaking innovation to the innocent public.

Rinse And Repeat

How many times can you change the iPhone form-factor from round to square, up the specs, and keep calling it innovation? I feel sorry for my friends in engineering at Apple, the cream of the crop, spinning their cycles on endless downstream suboptimizations.

What made Apple different from any other computer company was that it had a real leader. Not a bean-counter masquerading as such.

You see, a real leader does not bank on endless suboptimizations of an existing truth. A real leader forges a higher unprecedented normalization of truth to improve humanity’s effectiveness—macro over micro.

Tools Of Change

Watch the following video in which Steve Jobs describes how the invention of a bike, a basic tool, fundamentally improved the use of energy and distance humans could travel. In the same way, computers can dramatically improve the effectiveness of humanity.

Steve’s explanation identifies him as a real leader who understands the need for ever-evolving higher-normalizations to shape a company’s products.

Now, I ask Tim Cook, Steve Jobs’ replacement, a simple question. How does your recent announcement improve human adaptability to nature’s entropy?

Misplaced Power

Tim Cook, clearly wielding too much power for his bridges, will not understand what I am talking about. In the same way, he demonstrated in a “good company” meeting with Trump to completely stumble over and misconstrue government role. Tim’s proximal development is embarrassingly caught with its pants down and ever-so-frequently called back to the mat, with monstrous fines to boot.

Technology can play a formidable role in helping humanity become more effective to survive among the ever-declining availability of energy on earth. Getting more internet garbage faster onto your iPhone will not improve the regenerative excellence of humanity. Quite the opposite.

Technology must grow up and so must its leaders.

The sign of an intelligent nation is its willingness and ability to reinvent itself, upstream. Let’s inspire the world with new rigors of excellence we first and successfully apply to ourselves.

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