How Will You React If You See A Software Engineer Had A Sticky Note In His Cube Saying “I Will Work Hard To Crush Your Competitor’s Company”?

I would correct him by telling him to work smarter, not harder.

Working hard suggests more revelations derived from an existing normalization of truth makes a difference. A rat-race that is unsustainable. Instead, I would want him to work smarter and come up with a new normalization of truth that obliterates the competition rather than competes.


The sign of an intelligent nation is its willingness and ability to reinvent itself, upstream. Let’s inspire the world with new rigors of excellence we first and successfully apply to ourselves.

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