Free-markets do not exist (anywhere) as our definition of freedom is gravely misconstrued, the absolutism of freedom where relativity of freedom is needed to encircle the real world. Hence the supposition of your question, based on oligarchic market controls, naturally yields oligarchic advantages as a result.
The system is not changing easily because nobody has ever dared challenge (until now by me) the freedom we hold in high regard, but we have failed to define properly. Relativity of freedom requires giving up on oligarchic controls most people depend on to make a living today. Hence resistance is fierce.
Real freedom (as implied by a relativity theory of freedom) requires us to take ourselves on. To challenge the lies, we have been telling ourselves and the rest of the world for a long time. Unless we change our definition of freedom, we will self-destruct like Roman and Greek civilizations have done before us.
The wind in the sails of real freedom is that oligarchic market controls are non-renewable and the systemic instigator of our eroding economic performance we must combat. Only when we reinvent freedom along the way I describe can we build democracies that are renewable, withstand the test of time, and blossom amidst continual change.