Blog readership in the first quarter of this year jumped 45 percent to 49.5 million people, or one-sixth of the total U.S. population, according to a report in Red Herring today.
As potential buyers are looking to learn from micro-celebrities what to buy and visit the blogs that gave these micro-celebrities their status, advertisers have new opportunities to attach specific marketing messages to specific content in these blogs. A new Adwords or Vibrant Media – like opportunity where blog content is matched with pre-defined and pre-paid advertising keywords or categories is on the horizon.
Advertising strategies are changing fast and about to get a big makeover again. Never before have advertisers been able to target buyers more precisely. Another reason why the Internet is becoming such a powerful distribution channel.
